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WOW Brand Festive Day

Branding in the Endemic Year

WOW BRAND

“WOW Brand” study identifies and recognizes brands with the industry-leading performance in converting brand awareness into brand loyalty based on customer survey. This survey covers 100 product categories and will award 300 winning brands.

BRANDING IN THE ENDEMIC YEAR

People have shifted and adjusted their behavior around the endemic that bring good and harm at the same time. Learn how marketers navigate their brands during the new era of marketing.

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Schedule

Wednesday, 23 March 2022

WOW INFLUENCER

As the use of influencers on brands have been increasing over the year, MarkPlus creates this award to acknowledge influencers who are able to gain trust from customers when recommending products.

Award criteria:

  • Awareness Level: How many customers are aware of the influencer
  • Subscribe/Follow: Which influencers are being followed by customers
  • Favorability: Which influencers can give believable recommendations/reviews
  • Product Association: What kind of product is highly associated with the influencer
WOW INFLUENCER SURVEY
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