• wowbrand

    “WOW Brand” study identifies and recognizes brands with the industry-leading performance in converting brand awareness into brand loyalty based on customer survey. This survey covers 100 product categories and will award 300 winning brands.

  • wowbrand

    People have shifted and adjusted their behavior around the endemic that bring good and harm at the same time. Learn how marketers navigate their brands during the new era of marketing.

METHODOLOGY

Research driven awarding, based on 5A concept, winners will be chosen from evaluation of Awareness Level, PAR score, and BAR score

 

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This survey will be conducted online across 6 provinces in Indonesia during Jan – Feb 2022

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WOW Brand Festive Day will connect marketers to learn from each others and celebrate the new era of marketing

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Summarized research report will be available to download for free to give industry landscape overview