As the use of influencers on brands have been increasing over the year, MarkPlus creates this award to acknowledge influencers who are able to gain trust from customers when recommending products.

Award criteria:

  • Awareness Level: How many customers are aware of the influencer
  • Subscribe/Follow: Which influencers are being followed by customers
  • Favorability: Which influencers can give believable recommendations/reviews
  • Product Association: What kind of product is highly associated with the influencer