As the use of influencers on brands have been increasing over the year, MarkPlus creates this award to acknowledge influencers who are able to gain trust from customers when recommending products.
Awareness Level: How many customers are aware of the influencer
Subscribe/Follow: Which influencers are being followed by customers
Favorability: Which influencers can give believable recommendations/reviews
Product Association: What kind of product is highly associated with the influencer