Agenda

The
Conference

08.00 - 09.00

Registration and Networking

09.00 - 09.30

Opening Session

Hermawan Kartajaya
Founder and Chairman, MarkPlus, Inc.

Hermawan Kartajaya will talk about how to win the ‘Game of Marketing’ with 7 key steps and 3 critical factors.

09.45 - 10.30

New Technology x New Experience = NOW Brand

Iwan Setiawan
Chief Operating Officer,  MarkPlus, Inc.

Iwan Setiawan will talk about how to create new customer experience and adopt next technology to become a brand that is relevant to the Generation Now.

10.30 - 11.00

Coffee Break

11.00 - 11.45

AR (Augmented Reality) + VR (Virtual Reality) = MR (Mixed Reality)

Roger Wang
President, Marketing Institute of Singapore

Roger Wang will talk about how to leverage augmented reality and virtual reality to build your brand.

11.45 - 12.30

Creative Media for Branding

Danny Oei Wirianto
Chief Marketing Officer
GDP Venture

Danny Oei Wirianto will talk about how to use creative content and media for create a cool brand.

12.30 - 13.30

QR Treasure Hunt NETWORKING
Unyil Animation Screening

+Lunch Break

Participants will have lunch while hunting for new network and a list of gifts behind the network. A new animation movie, Unyil, will also be screened.

13.30 - 15.00

Caucus Session: Create, Collaborate, Conclude

Participants will be asked to brainstorm about and synthesize what they have learnt throughout the day with the help of post-it notes and blank board.

15.00 - 15.30

Coffee Break

15.30 - 16.30

Rockin' your Brand

Salvador López
‘The Rocker’ Professor of Marketing, ESADE Business School – Spain

Salva Lopez will talk about how to use rock your brand with the help of music. Salva will play his guitar while presenting. How cool is that?

16.30 - 17.00

Closing Remarks

Hermawan Kartajaya
Founder and Chairman, MarkPlus, Inc.

Hermawan Kartajaya will give his take on what matters after hearing a list of great speakers.

Awarding
Night

18.00 - 19.00

Dinner + Networking

19.00 - 20.30

The Inauguration of Brand for Good Club 2018

Indonesia WOW Brand 2018

Indonesia Branding Campaign Of The Year 2018

Awarding Ceremony

20.30 - 21.00

The Melody of BRANDing

Jacky Mussry
Deputy CEO MarkPlus, Inc

Jacky will talk about the key lessons of branding from a musical point of view. Full of entertainment, he will be accompanied by a live band.