The era of COVID-19 may be soon forgotten, but the after effect continues on. Many players have experienced sudden rise and downfall in the past 3 years. In preparation of looming recession and incoming election, marketers are pressured to make strategic decisions to stay ahead of the game.

Will it be Gen Z or Millennials, Online or Offline activation, Competition or Collaboration between players, and Personalization or Automation era. It’s time for you to shake the competition landscape and create your own pathway to success. Calling for Brands to Think, Learn, and Share in this year’s WOW Brand Festive Day with the theme of “Branding for the Game Changers”